Jaguar Land Rover presented The Art of Performance. A collection of design principles, philosophical views, and cultural expressions, that describe how humans connect with the powerful machines that empower and drive them. An iconic, digital representation of pure British Heritage. During my tenure at The Imagination Group, we created several digital projects that were deployed through engaging, interactive installations.
This project will be published in January 2017.
An elegant and sophisticated story, told through space and interaction.
Through a slow-motion camera setup with custom software, a reactive display that responded to people's movement, and a digital paintscape, Jaguar gave us the freedom to create pieces that would attract and captivate people through a multi-city tour showcasing their best lineup.
Client: Jaguar Land Rover" Agency: The Imagination Group Credits: Sam McMorran, Samuel Walsh, Iain Greenhalgh Partners: WonderLabs, kollektiv.co Role: DigitalCreative Director