The Imagination Group was appointed as Lincoln's worldwide Experiential Agency. During my tenure, we developed unique digital products for their retail offering with the creation of thoughtful UX/UI, deliberate Experience Design, and deployed through agile, iterative rollout cycles.
This project will be published in January 2017.
Delicate elegance on each interaction. Thoughtful and precise design, meticulously implemented from ground-up.
From sales-tools used by dealers, to navigation tools during test-drive experiences, up to a fully digital retail setup where customers can fully customize the Lincoln car of their choice, complete with an unreal-engine based customizer, running on 4K-resolution displays, in top retail locations across the world.
Client: Lincoln Motor Company Agency: The Imagination Group @ Shanghai Credits: Creative Directors: Sam McMorran, Jamie Gladstone, Eddison Chen Role: Product Design Lead, Digital Creative Director