Mauricio Estrella
Creative Direction, Digital Design, Storytelling

Résumé

Résumé

 
 

Résumé
Prepared for Publicis.Sapient, CC: James Chiu

 

MAURICIO ESTRELLA G.
+86 186 1663 5430
mauricio.estrella@gmail.com

 

HIGHLIGHTS

 

Product Design/Creative Director with strong technical, commercial and strategic understanding of the digital landscape of subscription-based products (B2C and B2B). 15 years of experience in Interactive Media, Storytelling, Digital Product, and User Experience. Experienced in both Agency/Client Services (#1 ranked agency) and In-house/Corporate creative teams (50K+ employees corporation). Strong creative leader with unparalleled hands-on abilities. Able to suit up and excite businesses with fresh ideas, innovative solutions, and actionable plans to deliver outstanding, beautiful, measurable, and scalable work.

 

CORE SKILLS

Research & Strategy:
Heuristics, Interview, Brand Strategy, Segmentations

User Experience: 
Design Personas, Product Feature Mapping, UX Audits, Experience Mapping, Storyboarding, Wireframing, Prototyping.

UI Design: 
UI Design, Design Systems and Frameworks.

Team management: 
Scaling Teams, Hiring, Mentoring, Career Path Advise, Design Communities.

 

EMPLOYMENT

 

VP, Product Design
Stackray, Shanghai (+San Francisco)
June 2016-January 2017 (est.)

Digital Creative Director
The Imagination Group, Shanghai
Press releases: Marketing Interactive, Campaign Brief AsiaDuanmu, Branding Asia, Campaign Asia.
Contact: Alistair Wilson, Sam McMorran
June 2015-June 2016

Member of the Board
TEDx Conferences, Shanghai
Contact: JingJing Zou
January 2015-Present

Interim Product Design Director
Lifespeed Healthcare, Irvine CA
Contact: Matt Good, Nolan Murtha
April 2015-June 2015

Associate Creative Director
EF Education First, Shanghai (+Hong Kong/London)
Contact: Joel Hladecek, Patrick De Moustier
2013-2015

Lead Product Designer
EF Education First, Shanghai (+Hong Kong)
Contact: Rasmus RasmussonBrian McKay
2010-2013

Associate Professor, Digital Design
Metropolitan Institute of Design, Ecuador
Contact: Call +593 2 256-6331
2008-2010

Gallery Director, Digital Design & UI
deviantART, Community Volunteer role
Contact: Danielle Ward
2007-2008

Digital Producer
Comunicaciones Latinoamericanas, Ecuador
Contact: Marcelo Estrella
2004-2007

Digital Animator & Colorist
United Bible Societies & Comunicaciones Latinoamericanas, Ecuador
Contact: Marcelo EstrellaLoida Ortiz
2001-2003

 

INDEPENDENT EXPERIENCE

 

Independent Creative Director
Mauricio Estrella Studio
References: Wayne GreenwoodDaniel Bjärne
2010-2016

Founder, Studio Owner
Banicci (Sold in 2011), Ecuador
References: Elliot DavernasRamsus Henriksson
2008-2010

 

NOTABLE PROJECTS

 

Software Infrastructure Design System, 2016
Digital Product (UX/UI)
Stackray Corporation

The Art of Performance Tour, 2016
Interactive Installation
Jaguar Land Rover

The Lincoln Way: Digital Retail, 2016
Digital Product (UX/UI)
Lincoln Motor Company

Smart Data Capture, 2016
Digital Product (UX/UI)
DBS Singapore Bank

EnglishLive B2C Sales, 2010-2015
Digital Product (UX/UI), Marketing
EF Education First

EnglishTown Mobile, 2014-2015
Digital Product (UX/UI), Persuasive Design
EF Education First

EF Education First Virtual Classroom, 2010-2015
Digital Product (UX/UI)
EF Education FIrst Worldwide

EnglishLive Booking Systems, 2013-2015
Digital Product (UX/UI), Service Design
EF Education FIrst Worldwide

Global Product Design Guidelines, 2014-2015
Digital Product (UX/UI), Service Design
EF Education First Worldwide

Immersive Healthcare Launch, 2015
Digital Product (UX/UI), Service Design
Lifespeed

Shanghai Branding Projects, 2012-2014
Freelance Creative Consulting, Branding
Zen, Xibo, Heyday, Shake
 

 

ACCOLADES

Links available on this page.

 

TALKS

UIUX Conf China 2016 – "Storytelling + Design"
Design Shanghai – "User Journeys"
UI/UX 2016 – "How to maximize your design career"
UI/UX 2016 – "Adventures of a UX Designer at an Asian Bank"
Xintiandi Digital Lab 2016 – "How good ideas turn into bad design"
UI/UX 2015 – "How to grow a product crafting the right user journey"
Digital Transformation – "Fighting Cognitive Dissonance"
Imagination Labs – "What just happened? What do I do next?"
TEDx 2014 – "How a password changed my life" 
Campus™ 2012 – "UI/UX for developers" 
Campus™ 2012 – "Design for Behavior Change"
Campus™ 2012 – "Design and Online Learning"

AWARDS

deviantART 2007 – Best of Tutorials
deviantART 2007 – Best of Design Resources
Behance Awards 2008 – Publication, The Week Project
deviantART 2009 – Best of Digital Art
Interactive Media Council 2010 – Outstanding Achievement in Education
W3 2010 – W3 Gold Award Winner
IMS Global 2010 – Learning Impact Gold Award
INC 2012 – EF Shanghai voted World's Coolest Office
Doland Museum of Modern Art 2013 – Exhibitor
Creativepool Network 2014 – Top Contributor

INTERVIEWS & FEATURES

Time Magazine 2016 – Published Author
CBC Radio 2015 – Radio interview
LinkedIn China 2015 – Top 6 profiles feature
NYT 2015 Emmy Nominated Documentary Contributor – Feature
The New York Times 2014 – Feature
Modernpreneur 2014 – Podcast Interview
Creative Warriors 2014 – Podcast Interview
StickyPassword 2014 – Interview
Business Insider 2014 – Feature
Leaders Magazine 2014 – Feature
Vistazo Magaine 2014 – Feature
The Huffington Post 2014 – Feature
Esquire 2014 – Feature
NBC's TODAY 2014 – Interview + Published Author
NYC Times Square Newswire 2013 – Featured photograph
Plan Arteria 2012 – Interview
El Comercio 2012 – Feature
BG Magazine 2010 – Game design feature
G Magazine 2009 – Featured designer
Fuel Magazine 2009 – Interview

 

EDUCATION

 

Bachelor of Technology (B.Tech.), IS & Networking.
Sofware Programming: Modeling, Virtual Environments, and Simulations
Latin Institute of Technology, Registry #2178-10-118657 (Passport: 1718020041), Sept 2009.
2005-2007

Engineering, Computer Systems & Networking*
Universidad Alfredo Pérez Guerrero, 4 semesters.
2007-2009

Business Administration, Management & Operations*
Universidad Tecnológica Indoamérica. 4 semesters.
2003-2005

Computer Science + Psychology Credits*
Pontificia Universidad Católica del Ecuador. 6 semesters.
2000-2003
*No degree or higher certification. I enrolled as a full time student seeking knowledge, not degrees.

 

LANGUAGES

 

SPANISH
Native

ENGLISH
Bilingual

MANDARIN CHINESE
Elementary

 

PRO-BONO

 

Member of the Advisory Board
TEDx Conferences
2015-Present

Design Advisor
Baobei Foundation
2012-2013

Writer
The Huffington Post, Readers Digest, Medium
2014-Present

 

RECOMMENDATIONS

 

Sam Cheung
President, EF Travel Plus

Daniel Bjärne
CEO, SchoolApply

Wayne Greenwood
Director of Design, Yahoo

Joel Hladecek
World Creative Officer, EF Education

Rasmus Rasmusson
VP Strategic Marketing Initiatives, EF

Matt Good
President, Lifespeed

Ali Nosrati
Business Director, Imagination

More recommendations and quotes available on LinkedIn.

 

CONTACT

 

Mauricio Estrella
+86 186 1663 5430
mauricio.estrella@gmail.com

1038 Kangding Road, Tower 1, Apartment 201
Jing'an District, Shanghai
China 200040

 
 

DISCLAIMER: To the best of my knowledge, the information contained in this page is accurate. Additional documents or scans may be provided under request. Certain information might not be available at the current date. For any inquiries, please don't hesitate to get in touch.