Mauricio Estrella
Creative Direction, Digital Design, Storytelling

Résumé

 
 

RÉSUMÉ
 

MAURICIO ESTRELLA
+86 186 1663 5430
mauricio.estrella@gmail.com

 

SUMMARY

 

Exceptional creative leader with unparalleled hands-on abilities; helping companies to innovate on their service infrastructure from a human-centered, digital-first approach. 

• 15 years of experience at Agency/Corporate/Startup setups across Interaction Design, Storytelling, Experience Design.

• Top-3 Industry Expertise: Education, Digital Retail, Automotive. 

• Corporate knowledge: Exec Leadership, Global-scale Product Strategy, Subscription-based Products (strong commercial/strategic understanding of B2B, B2C, B2G setups), Management.

• Brands worked with/for: EF, Ford, Lincoln, Audi, MHD, DBS, Jaguar, Microsoft, Avid, Nestlé, Disney, Huawei.

• Publications contributed to: Times, Readers Digest, Today, The New York Times, Quartz, Huffington Post, Business Insider, Medium, Lifehacker, Status.

• Regular speaker at Industry events including appearances at TEDx, UIUX Conf, and Campus™ with topics related to Education, Behavior Change, Innovation and Design.

 

CORE SKILLS

Research & Strategy:
Heuristics, Interview, Brand Strategy, Ideation Frameworks and Workshops.

User Experience: 
Personas, Feature Mapping, UX Auditing, Experience Maps, Storyboarding, Wireframing, Prototyping.

Storytelling:
Industry Writing, Public Speaking.

UI Design: 
UI Design, High-def prototyping, Design Systems.


Team management: 
Scaling, Capacity, Hiring, Mentoring, Community.

 

CAREER

In respect of your time, highlights prior to 2010 are available on LinkedIn.

 

INTERIM VP, PRODUCT DESIGN
Stackray
June 2016-March 2017 (est.)  •  Shanghai (+San Francisco)  •  Contact: Bill Fisher

•Designing a VR-capable Visualization Platform to enable better understanding of complex Software Systems.

DIGITAL CREATIVE DIRECTOR
The Imagination Group
June 2015-June 2016  •  Shanghai  •  Contact: Alistair Wilson, Sam McMorran

•Grew in-house Digital capabilities by ten-fold.
•Won 2 major new businesses through Digital projects.
•Led creative strategy and execution on over a dozen activations for digital retail and automotive.

MEMBER OF THE BOARD
TEDx Conferences
January 2015-Present • Shanghai•  Contact: JingJing Zou

•Leading Digital Production for Stage/Content/Promotion efforts for large-scale TEDx events in Shanghai.
•Scouting, Selecting, and Coaching speakers.


ASSOCIATE CREATIVE DIRECTOR
EF Education First
2013-2015  •  Shanghai (+Hong Kong/London)  •  Contact: Joel Hladecek, Patrick De Moustier

•Led all the Digital Product Design pipeline at EF in China.
•Created the first global-scale design framework for Digital Products in the company.
•Designed and launched 5 apps, and 5 desktop platforms (reach:1M+ paying subscribers studying with 2000+ teachers).
•Designed a daily-lesson delivery product (reach: 8M+ free subscribers per day).
•Co-managed a team of 16 designers.
•Transformed the Product Development division (EF Labs) through Creative Leadership, Internal Campaigns, and Design Thinking methodologies.

LEAD PRODUCT DESIGNER
EF Education First
2010-2013 •  Shanghai (+Hong Kong)  •  Contact: Rasmus RasmussonBrian McKay

•Led the design of two Freemium products for CN/EU markets.
•Designed and Launched several internal tools for Systems/Content/Scheduling teams.
•Designed the first-ever Student-led scheduler for Live Classes on demand.
•Grew the UI+UX capacity from 3 to 12 designers.

ASSOCIATE PROFESSOR, DIGITAL DESIGN
Metropolitan Institute of Design
2008-2010  •  Ecuador  •  Contact: Call +593 2 256-6331

GALLERY DIRECTOR, DIGITAL DESIGN & INTERFACES
deviantART
2007-2008  •  Online  •  Contact: Danielle Ward

DIGITAL PRODUCER
Comunicaciones Latinoamericanas
2004-2007  •  Ecuador  •  Contact: Marcelo Estrella

DIGITAL ANIMATOR & COLORIST
United Bible Societies
2001-2003  •  Ecuador  •  Contact: Marcelo EstrellaLoida Ortiz

 

INDEPENDENT EXPERIENCE

 

INDEPENDENT CREATIVE DIRECTOR
Mauricio Estrella Studio
2010-2016  •  Anywhere  •  References: Wayne GreenwoodDaniel Bjärne

INTERIM PRODUCT DESIGN DIRECTOR
Lifespeed Healthcare
April 2015-June 2015  •  Irvine CA  •  Contact: Matt GoodNolan Murtha

FOUNDER, STUDIO OWNER
Banicci (Acquired in 2011)
2008-2010  •  Ecuador  •  References: Elliot DavernasRamsus Henriksson

 

NOTABLE PROJECTS

For a guided walkthrough, please get in touch.

 

Software Infrastructure Design System, 2016
Digital Product (UX/UI)
Stackray Corporation

The Art of Performance Tour, 2016
Interactive Installation
Jaguar Land Rover

The Lincoln Way: Digital Retail, 2016
Digital Product (UX/UI)
Lincoln Motor Company

Smart Data Capture, 2016
Digital Product (UX/UI)
DBS Singapore Bank

EnglishLive B2C Sales, 2010-2015
Digital Product (UX/UI), Marketing
EF Education First

EnglishTown Mobile, 2014-2015
Digital Product (UX/UI), Persuasive Design
EF Education First

EF Education First Virtual Classroom, 2010-2015
Digital Product (UX/UI)
EF Education FIrst Worldwide

EnglishLive Booking Systems, 2013-2015
Digital Product (UX/UI), Service Design
EF Education FIrst Worldwide

Global Product Design Guidelines, 2014-2015
Digital Product (UX/UI), Service Design
EF Education First Worldwide

Immersive Healthcare Launch, 2015
Digital Product (UX/UI), Service Design
Lifespeed

Shanghai Branding Projects, 2012-2014
Freelance Creative Consulting, Branding
Zen, Xibo, Heyday, Shake
 

 

ACCOLADES

Links available on this page.

 

TALKS

UIUX Conf China 2016 – "Storytelling + Design"
Design Shanghai – "User Journeys"
UI/UX 2016 – "How to maximize your design career"
UI/UX 2016 – "Adventures of a UX Designer at an Asian Bank"
Xintiandi Digital Lab 2016 – "How good ideas turn into bad design"
UI/UX 2015 – "How to grow a product crafting the right user journey"
Digital Transformation – "Fighting Cognitive Dissonance"
Imagination Labs – "What just happened? What do I do next?"
TEDx 2014 – "How a password changed my life" 
Campus™ 2012 – "UI/UX for developers" 
Campus™ 2012 – "Design for Behavior Change"
Campus™ 2012 – "Design and Online Learning"

AWARDS

deviantART 2007 – Best of Tutorials
deviantART 2007 – Best of Design Resources
Behance Awards 2008 – Publication, The Week Project
deviantART 2009 – Best of Digital Art
Interactive Media Council 2010 – Outstanding Achievement in Education
W3 2010 – W3 Gold Award Winner
IMS Global 2010 – Learning Impact Gold Award
INC 2012 – EF Shanghai voted World's Coolest Office
Doland Museum of Modern Art 2013 – Exhibitor
Creativepool Network 2014 – Top Contributor

INTERVIEWS & FEATURES

Time Magazine 2016 – Published Author
CBC Radio 2015 – Radio interview
LinkedIn China 2015 – Top 6 profiles feature
The New York Times 2015 Emmy-Nominated Documentary Contributor – Feature
The New York Times 2014 – Feature
Modernpreneur 2014 – Podcast Interview
Creative Warriors 2014 – Podcast Interview
StickyPassword 2014 – Interview
Business Insider 2014 – Feature
Leaders Magazine 2014 – Feature
Vistazo Magaine 2014 – Feature
The Huffington Post 2014 – Feature
Esquire 2014 – Feature
NBC's TODAY 2014 – Interview + Published Author
NYC Times Square Newswire 2013 – Featured photograph
Plan Arteria 2012 – Interview
El Comercio 2012 – Feature
BG Magazine 2010 – Game design feature
G Magazine 2009 – Featured designer
Fuel Magazine 2009 – Interview

 

EDUCATION

 

Bachelor of Technology (B.Tech.), IS & Networking.
Sofware Programming: Modeling, Virtual Environments, and Simulations
Latin Institute of Technology, Registry #2178-10-118657 (Passport: 1718020041), Sept 2009.
2005-2007

Engineering, Computer Systems & Networking*
Universidad Alfredo Pérez Guerrero, 4 semesters.
2007-2009

Business Administration, Management & Operations*
Universidad Tecnológica Indoamérica. 4 semesters.
2003-2005

Computer Science + Psychology Credits*
Pontificia Universidad Católica del Ecuador. 6 semesters.
2000-2003
*No degree or higher certification. I enrolled as a full time student seeking knowledge, not degrees.

 

LANGUAGES

SPANISH
Native

ENGLISH
Bilingual

MANDARIN CHINESE
Elementary

 

RECOMMENDATIONS

 

Sam Cheung
President, EF Travel Plus

Daniel Bjärne
CEO, SchoolApply

Wayne Greenwood
Director of Design, Yahoo

Joel Hladecek
World Creative Officer, EF Education

Rasmus Rasmusson
VP Strategic Marketing Initiatives, EF

Matt Good
President, Lifespeed

Ali Nosrati
Business Director, Imagination

More recommendations and quotes available on LinkedIn.

 

CONTACT

 

Mauricio Estrella
+86 186 1663 5430
mauricio.estrella@gmail.com

1038 Kangding Road, Tower 1, Apartment 201
Jing'an District, Shanghai
China 200040

 
 

NOTE: This page is unlisted. Please do not distribute the link unless strictly necessary.

DISCLAIMER: To the best of my knowledge, the information contained in this page is accurate. Additional documents or scans may be provided under request. Certain information might not be available at the current date. For any inquiries, please don't hesitate to get in touch.

Last update: January 2017