Mauricio Estrella
Creative Direction, Digital Design, Storytelling
cover.jpg

Xibé Ethnic Branding

Xibo Xinjiang

Atina Kuo, a now celebrated restauranteur from one of the last Xibé regions known to man, took the challenge to open a venue that wanted to break through the wide assortment of chic restaurants in downtown Shanghai. Winner of multiple yearly awards since 2011.

Xibo Xinjiang

Xibo Xinjiang

A brand as unique as Xibé's ethnic origin

Through careful collaboration and study of xibé script, the final design came to life.

Through careful collaboration and study of xibé script, the final design came to life.

___0001.jpg
_022.jpg
IMG_7650.jpg
_03.jpg
A brief, accessible site was created for the launch of the place in 2010.

A brief, accessible site was created for the launch of the place in 2010.

IMG_1442.jpg
10440200_10204663682207225_7436965868348050465_n.jpg