EF Education First celebrated 50 years, and deployed both internal and external campaigns across different channels to create moments of shared celebration. Full story here – http://www.ef.edu/about-us/our-history/
Celebrating 50 years
Live the language
"The Rings" — Official celebration logo developed by Carmen Vela and Mauricio Estrella
An art piece deployed to over 40,000 networked computers across the globe.
Employees in hundreds of locations around the planet, at offices, schools, and sales points, were welcomed to their workstations and digital dashboards on the day of the celebration with a refreshing, celebratory branded campaign. This further increased the brand reach and PR amplification of EF's 50 years track.
Team: EF Global Creative Studio (Lucerne, Switzerland). Role: Art Director, Creative Director