Creative Direction, Digital Design, Storytelling
Creative Direction, Digital Design, Storytelling
The Imagination Group was appointed as Lincoln's worldwide Experiential Agency. During my tenure, we developed unique digital products for their retail offering with the creation of thoughtful UX/UI, deliberate Experience Design, and deployed through agile, iterative rollout cycles.
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From sales-tools used by dealers, to navigation tools during test-drive experiences, up to a fully digital retail setup where customers can fully customize the Lincoln car of their choice, complete with an unreal-engine based customizer, running on 4K-resolution displays, in top retail locations across the world.
Client: Lincoln Motor Company
Agency: The Imagination Group @ Shanghai
Credits: Creative Directors: Sam McMorran, Jamie Gladstone, Eddison Chen
Role: Product Design Lead, Digital Creative Director